Personalize Competitive Intelligence using an AI-enabled Market and Intelligence Platform
What is Intelligence?
Intelligence is a stop we reach after a long journey of understanding and deriving a meaningful use of the tracked data. The use of these derived insights can be diverse depending on the role of the person or team in the organization. Defining intelligence is aligned linear to achieving business goals in an organization. As a result, to strategize decision-making to approach growth-oriented outcomes, one has to be careful while defining intelligence.
Now, what do you define as actionable intelligence?
Any intelligence that helps in achieving business objectives for furthering growth is actionable intelligence. It can be said it is a step ahead of intelligence. According to a Forrester survey, 74% of the businesses are aligned with “data-driven” goals but only 29% successfully figured out how to connect analytics to action.
It should be noted for intelligence to become actionable intelligence, it has to guide the path for decision-makers. And for achieving this, the stakes are on the accuracy and accessibility of intelligence gathered and processed. It is essential for this intelligence to be delivered from the right sources, with context, relevance as well as in accurate speed. This means the thin line between intelligence and actionable intelligence is majorly the accessibility to the right information at the right time.
Beyond defining actions for intelligence: Personalization
Now, suppose we have achieved the milestone of getting the intelligence at the right time but how to further use it for our benefits like strategic decision-making or in our actionable goals? This lands us in another puddle of question that is the same intelligence or insight relevant for all in an organization?
The answer is no, intelligence is not one-size-fits-all. It is incomplete to say — “Information that is actionable is intelligence” until we have made it personalized for individual goals in the organization. One cannot imply the same strategic orientation of the individual roles in the organization.
But then, how do you get competitive intelligence relevant for different roles in an organization with their personalized outlook in a single go? Wouldn’t it take double bandwidth and time of teams to personalize the competitive intelligence manually?
Yes, therefore, the easy solution to this challenge is taking the help of Artificial Intelligence in individualizing the Competitive insights specific to different roles of individuals and teams.
Leveraging AI for Personalizing Competitive Intelligence
The specialty of using Artificial Intelligence in this process is it effectively analyzes and collates data that already exists on the Internet. Moreover, it is capable of automatically selecting the most relevant and valuable content on a subject appropriate to the user.
But how do you achieve this?
By using an AI-based competitive intelligence platform that helps businesses track information on competitors, customers, and industry segments. It can cater to your organization’s unique intelligence requirements. This can mitigate all your challenges by filtering noise-free updates from online news, company websites, social, blogs, regulatory portals, and niche sources, customize taxonomy categorizes, and tag intelligence based on how your business is organized. But most importantly, it will personalize intelligence outputs using individual use-cases, incorporating feedback, and tracking user analytics.
Conclusion
It is undeniable that AI-enabled competitive intelligence platforms are changing the industry paradigms by tracking and analyzing data relevant to the user perspective. This helps individuals and teams to streamline the process of taking competitive intelligence steps ahead for designing the action plans of the organization’s strategic moves. Personalized intelligence gets the clarity of goals of every individual of every team and an AI-enabled competitive intelligence platform makes this a reality.
To go more into the depth of this, you can attend a Breakout Session on ‘Personalizing Competitive Intelligence Using an AI-enabled Market Intelligence Platform’ by Mohit Bhakuni, Founder & CEO — Contify, at SCIP’s IntelliCon 2020. This will enable you to learn the best practices for personalizing intelligence for different teams and individuals using an AI-enabled market intelligence platform by mapping taxonomies with individual use-cases, personalizing intelligence outputs, incorporating feedback, and user analytics.
